Why Practical Experience Matters
Artificial intelligence continues to influence the way virtual production is planned, delivered and experienced. As new tools become part of professional workflows, understanding their practical application has become just as important as understanding the technology itself.
That’s why we’re highlighting this Knowledge Gem, authored by Ella Betts, Lecturer and Researcher at Breda University of Applied Sciences. Through a Q&A with Daan Geurts, Virtual Production Specialist at ReadySet Studios in Amsterdam, the discussion explores how AI is being used in in-camera visual effects (ICVFX), drawing on real production experience rather than speculation. From workflow changes and creative opportunities to ethical considerations and future skills, the conversation offers valuable insight into how AI is shaping virtual production today.
"It is evident that AI is slowly becoming an integral part of ReadySet as a company with a wide variety of tools to assist with different tasks...AI tools are used in the company. The integration of an AI-focused R&D team has enabled them to explore a wide range of tools and their applications."
AI Workflows in In-Camera Visual Effects (ICVFX)
For the VPSN community, one of the most valuable aspects of the discussion is its practical perspective. Rather than asking whether AI belongs in virtual production, the conversation focuses on where it can support existing workflows, where human expertise remains essential, and how production teams are adapting as new technologies become available.
Preparing the Next Generation of Virtual Production Professionals
The Q&A also highlights an important consideration for education and workforce development. As AI becomes more integrated into production environments, future professionals will need to understand not only how to use these tools, but when to use them. Developing technical judgement, creative problem-solving and collaborative skills remains fundamental to successful virtual production.
Building Knowledge Across the Virtual Production Community
Across the VPSN network, these are conversations that continue to shape research, education and industry engagement. Sharing perspectives from experienced practitioners helps build a stronger understanding of how emerging technologies can be integrated responsibly and effectively into professional practice.
We encourage you to explore the full Knowledge Gem from Breda University of Applied Sciences and discover Daan Geurts’ insights into the opportunities and challenges AI presents for virtual production professionals.
